Credo Beauty Case Study
Strategic E-commerce and Retail Integration for Clean Beauty.
Introduction
A leader in the clean beauty industry, Credo Beauty needed a strategic overhaul that unified their commerce operations. Abstract Partners developed a road map that modernized their digital presence to live up to the new strategy, adding efficiency and enhancing the online and retail customer experience.
Challenges
Disconnected Retail and E-commerce: The separation between online and physical store experiences hindered seamless customer interaction.
Rebranding and System Overhaul: Needed modernization for better functionality and user engagement.
Strategic Solutions
Shopify Ecosystem Integration: Shifted to Shopify POS and Shop Pay, enhancing both online and in-store operations and securing better transaction terms.
Celigo and NetSuite Enhancement: Overhauled integrations to refine custom business logic for e-commerce, retail, and fulfillment processes.
Design System Implementation: Developed a design system using the Dawn theme to streamline website development and maintenance.
Enhanced Fraud Protection: Integrated NoFraud to boost sales through more secure and straightforward transactions.
Gift Card Unification: Rolled out Rise gift cards to enable fluid use across both digital and physical storefronts.
Outcomes & Conclusion
Rapid Redesign and Launch: Achieved a complete site redesign in 90 days, in time for Black Friday and Cyber Monday (BFCM), resulting in a 44% BFCM revenue increase YoY.
Increased Engagement: Boosted sessions by 14% post-redesign, with a significant 58% increase YoY in January 2024.
The collaboration revolutionized Credo Beauty's operations, markedly increasing engagement and revenue, demonstrating the power of strategic digital transformation in retail.
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